Four hundred people who have potential for large impact but are slow to execute important work, VERSUS a small handful of people with a big voice and a genuine passion.
Just because we are small doesn’t mean our actions don’t count towards something worthwhile.
Watching tea leaves uncurl in hot water isn’t particularly interesting. The progress takes on its own pace, and there’s no real outcome in waiting.
Likewise, waiting for culture to change takes a long time. The one thing that speeds up the process are trends, and trends come in waves which speeds up the uncurling, expanding, and brewing process. And, they don’t last for a long time.
We need lots of tea and hot water to help the culture of environmental sustainability uncurl and become stained into our lifestyles.
Big corporate, government, macro action is nothing without personal, local, human demand. However, by the time large organizations start taking action, it might already be too late.
Why wait for larger, slower players to start making their moves in 2030 when you can make your contribution within your next 24 hours?
The advantage we have as singular units of people is that we’re faster and more forgivable. If we make a mistake, it’s way easier for us to right our wrongs as opposed to relying on several tiers of organized hierarchy to make amends.
With that said, we have exciting news: Double Cow and Toronto Zero Waste blog, Find Your Alternative, is pairing up to clean our parks. Starting July 25th with Trinity Bellwoods.
Starting at 6:30PM, we’re going hands-in to collect litter. Join us to make your contribution to the community. See you there!