“Design thinking is fluffy” coming from two guys discussing business in a high end co-working office.
I must admit that it generates a lot of excitement and buzz when we use the term design thinking. When asked for it, many who have included it onto their résumé might not explicitly know what design thinking covers.
To clarify, design thinking is a process that is similar to the scientific method. Here’s a broad their of its progressive steps:
Academics in the science community who follow the scientific method don’t qualify themselves as scientific thinkers. It is rather a given that they follow the scientific method as part of their protocol. On the other hand, Design thinking becomes fluffy if the people using the term don’t have an understanding of what it is, and why we have it.
Design thinking is a great thing, and I love everything about the process if it means getting to understand and solve different human problems that contribute to our culture and humanity.