We tend to place a lot of value on the aesthetics of stuff.
Your new granite countertop looks great and I love how it matches the backsplash.
I love how your outfit looks on you.
The look of a new BMW Cabriolet looks a lot better than an 8 year old Toyota Corolla.
No doubt, looks serve an important role when it comes to presenting anything to anyone.
Recently I had a conversation with architectural designer, Joel Anderson from Sustainable, where they focus on building healthy architecture. What he revealed was that a big (and under appreciated) topic they bring up to clients is about insulation. Most houses use foam insulation in between our walls.
The thing about foam insulation is that it does not serve to be building blocks for a healthy home. What they prefer to use instead is insulation spun from rock called mineral foam. It’s much more energy efficient in use, healthier to install for workers involved, and it’s also more environmentally responsible than foam.
While it sounds great and all, many of us wouldn’t want to spend our working dollars on quality insulation. We’d rather spend it on a great looking countertop because it’s something everyone can visually appreciate.
Albeit not as loud and glamorous, integrity and health play the more soft spoken voice in our everyday lives.