Social norms allow us to fuel friendships and nurture relationships. They are the norms that offer generosity, care, emotion, and empathy.
Market norms allow us to keep order and equal exchange. It involves money. When done properly, they ensure we get our transactions through.
While each have their own time and place, every organization should have a branch that cultivates their social pool. A “fanbase” if you will. Social communities should be free and giving, and there should be no monetary fee to join (as they say, money changes people).
This type of relationship should be the kind where we can give gifts freely to a close friend without feeling the need to be given something in return (a transaction if we talk in market norms). We need to understand social relationships and how they thrive if we are to create true community and solve problems for people.