Unsolicited design advice

The overuse of plastic packaging is definitely a massive design problem. If we take a big step backwards, we can see that few people care about doing things the smart way. Everybody just wants things fast and cheap—it’s no wonder why bad design is littered everywhere. To identify where design could be better, we can ask

  1. Why is this needed (to be asked every step of the process)?
  2. How will it help the person you’re designing for?


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