Sometimes doing the right thing is not profitable.
In terms of fighting against fast fashion, Eileen Fisher is a high-end brand that implements a program to take back their customer’s used clothing so that they can renew them to be recycled and resold as new products. They have more clothes coming in than they can renew, and better yet the renewing process takes care, labour, and time.
Why would a business sink their time and resources in a practice that’s unprofitable? Because they sincerely believe that it’s the right thing to do, to make sure their products aren’t contributing to the amount of textile wastage produced per year.
Just because it’s not profitable, doesn’t mean you should turn a blind eye to the aftermath of the products you produce.